NewJeans has taken the K-pop world by storm not just with their music, but with their distinctive "natural beauty enhancing" aesthetic that's inspired fans worldwide.
The NewJeans Makeup Philosophy
NewJeans' makeup artist Lee Nakyeum revealed the group's approach: rather than heavy, dramatic makeup, they focus on enhancing natural beauty. "After NewJeans debuted, I hoped more people would find their natural beauty," she explained.
Key Techniques Revealed
The secret starts with skincare. The most important step is working on a freshly washed face, then adding hyaluronic acid and facial cream to create a moisturized base.
Instead of contouring, Lee uses two foundation shades to create a 3D effect—applying a darker foundation on the outer face area for natural dimension.
Minji's Skincare Routine
NewJeans member Minji has shared her own skincare tips, including her modeling mask routine for achieving flawless skin—the foundation of their natural-looking makeup.
Why This Trend Matters
The NewJeans aesthetic represents a shift away from heavy K-beauty looks toward celebrating natural features. This philosophy aligns with Korean dermatology's focus on skin health first.
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